Executive Profile
Visionary Creative & Broadcast Executive with over 19 years of experience leading content strategy, network programming, large-scale live events and premium television productions across India's leading media networks.
Produced and supervised content across 18 television channels, 8 languages, and 10 countries, delivering award-winning programming, blockbuster film campaigns, international entertainment formats and network-defining broadcast properties.
An accomplished leader with deep expertise spanning creative strategy, channel branding, original IP development, content acquisition, live television, movie marketing, OTT launches and large-scale event production, consistently delivering commercially successful and high-impact audience experiences.
Currently associated with Sun TV Network, driving creative excellence across Cluster Channels, Special Projects, Movies, Non-Fiction Programming and International Content.
Professional Experience
Cluster Head – Creative & Programming
SUN TV NETWORKMember of the leadership team responsible for driving creative strategy and premium entertainment programming across Sun TV Network.
Key Scope & Responsibilities
- Creative Strategy & Channel Programming
- Original IP & Format Development
- International Content Acquisition
- Movie Promotions & Broadcast Branding
- Production Leadership & Vendor Strategy
- Celebrity Relations & Team Leadership (70+)
Key Accomplishments
- Led creative strategy across Sun TV Cluster Channels.
- Directed high-impact creative execution for Sun Pictures blockbusters.
- Introduced original programming formats capturing top ratings.
- Systematically improved production quality across regional channels.
- Managed large-scale creative operations and high-value properties.
Head – Non-Fiction & Special Events
SUN TV NETWORKResponsible for creative direction and production of premium non-fiction programming and mega live events across the network's 32 channels, driving brand leadership and record audience engagement.
Key Scope & Responsibilities
- End-to-end creative leadership for Non-Fiction
- Original concepts development & ideation
- Budget control & vendor management
- Mega live event production & broadcasting
- Premium celebrity styling & guest coordination
Key Projects Led
Senior Executive Producer
STAR VIJAYProduced several of the network's flagship entertainment properties, driving creative excellence and introducing state-of-the-art production standards to regional television.
Creative Portfolio & Signature Productions
Sun Pictures & Film Promotions
Creative campaign leadership and mega promotional launches for blockbuster south Indian cinema:
Original TV Formats Created
Conceived, pitched, and formatted highly successful regional television shows:
- Raja vs Raja Yaru & Loud Speaker (Reality & Debate)
- Champion & Old is Gold (Gamified Entertainment)
- Honeymoon Travels & Honeymoon Jodigal (Couple Reality)
- Namma Veettu Kalyanam & Dum Dum Dum (Celebrity Weddings)
- Shopping Sundari & Point 2 Point (Interactive Game Shows)
- TV Stars, Paadava Vaa, Mayalogam, Kitchen Taste Champions
International Productions
Directed and produced live shows, awards ceremonies, and broadcasts in 10+ countries:
Film • Digital • OTT • Sports
Comprehensive creative direction across multiple platforms and domains:
- Advertisement & Corporate Films
- Television & Feature Films
- Digital Video Content & Documentaries
- Election Programming & Debates
- Live Sports & IPL Team Launches
- Celebrity Events & NGO Telethons
- OTT Launches & Network Rebranding